Team view

Promotions

What our offers cost, what they bring in, and what the experiments show — judged on purchases and contribution, never on coupon copies alone.

Server memory; resets on restart. Contribution is an estimate: parts at 55% of price, payment fees, packing and postage. Demand insights

Orders with a promotion
0 of 0
no orders yet
Average order
—
with a promotion · — without
Discounts & perks
$0.00
what promotions cost
Contribution
$0.00
after discounts (estimate)
Bought again
—
of buying browsers
“That was easy”
—
0 answers after checkout

From deal to order

A copied code isn’t a customer; the last line is what counts.

Saw the Deals page5
Copied a code0
Tried a code2
Code worked2
Ordered with a promotion0

Referrals

Rewarded only after a qualifying first order is final.

Invites sent (copies, shares, emails): 0
Links opened: 0
Qualified (rewarded): 0
Waiting out the refund window: 0
Flagged for review: 0
Reward cost (welcomes + credit): $0.00
Cost per referred customer: —
Referred customers who bought again: 0 of 0

Store credit

Outstanding credit is a liability until it’s used or expires.

Issued: $0.00
Redeemed on orders: $0.00
Outstanding: $0.00
… of which pending: $0.00
Expired unused: $0.00

Campaigns

Pause anything here without a deploy. A campaign operations can’t deliver is never offered.

Everyday Deal · FAST10On
10% off eligible parts. Customers copy it from /deals and paste it in.
Everyday Deal · SAVE5On
$5 off $50+, the dollars version of the everyday deal (Experiment B).
Spring 2026 · SPRING15Ended
Ended. Kept so anyone typing it gets a clear answer.
Friend PassOn
Give a friend $10 off a first order of $75+; get $10 credit when it's final.
$0.00 of $1,500.00 this month
First-order thank-youOn
$3 toward the next order, after a first order of $20+.
$0.00 of $300.00 this month
Returning-builder thank-youOn
$5 credit on every 3rd order of $20+.
$0.00 of $400.00 this month
Little ExtrasOn
Screws or bolts but no washers? A free bag of matching ones (or $1 off) on orders of $25+.
$0.00 of $150.00 this month
Labeled bagsCan't deliver yet
Fulfillment can't print bag labels yet.
$0.00 of $100.00 this month
Free express upgradePaused
Express for the price of standard on in-stock orders of $100+.
$0.00 of $200.00 this month

Experiments

Each visitor keeps one version. Only orders after they saw it count, and every version is read against its control so people who’d have bought anyway aren’t counted as wins.

BPercentages vs dollarsRunning

Does “10% off” or an equivalent “$5 off $50+” lead to more profitable orders?

Hypothesis: At a $50 basket the two are worth the same; how the value is framed may change behavior.

Results for Percentages vs dollars
Version	Visitors	Bought	Revenue / visitor	Contribution / visitor	Avg order	Bought again	Min. to order	Easy (👍)
10% off (FAST10)Control	0	—	—	—	—	—	—	—
$5 off $50+ (SAVE5)	2	0.0%	$0.00	$0.00	—	—	—	—

Too early to call — every version needs at least 100 visitors (smallest has 0).

Decided on: Completed purchases · Average order value · Net contribution

CReferral framingRunning

“Get $10 for referring” or “Give a friend $10, we’ll thank you with $10”?

Hypothesis: Leading with the gift may bring more qualified, profitable friends.

Results for Referral framing
Version	Visitors	Bought	Revenue / visitor	Contribution / visitor	Avg order	Bought again	Min. to order	Qualified referrals
Get $10 for referring a friendControl	2	0.0%	$0.00	$0.00	—	—	—	0 (0 invites)
Give a friend $10. We'll thank you with $10 too.	0	—	—	—	—	—	—	0 (0 invites)

Too early to call — every version needs at least 100 visitors (smallest has 0).

Decided on: Qualified referrals · Profitable referred customers · Invites sent (secondary)

DDiscount vs helpful perkRunning

On qualifying orders, is $1 off or a free bag of matching washers (same cost) remembered better?

Hypothesis: A useful physical extra may do more for satisfaction and repeat orders than the same money off.

Results for Discount vs helpful perk
Version	Visitors	Bought	Revenue / visitor	Contribution / visitor	Avg order	Bought again	Min. to order	Easy (👍)
Free bag of matching washers	2	0.0%	$0.00	$0.00	—	—	—	—
$1 off the orderControl	0	—	—	—	—	—	—	—

Too early to call — every version needs at least 100 visitors (smallest has 0).

Decided on: Satisfaction · Repeat purchase rate · Net contribution

EGeneric vs contextual rewardsRunning

Does copy about what someone is building beat generic deal copy?

Hypothesis: Copy that matches the project (robotics, woodworking…) may feel more helpful.

Results for Generic vs contextual rewards
Version	Visitors	Bought	Revenue / visitor	Contribution / visitor	Avg order	Bought again	Min. to order	Easy (👍)
Generic copyControl	2	0.0%	$0.00	$0.00	—	—	—	—
Copy for their project (chosen, or from what they buy)	0	—	—	—	—	—	—	—

Too early to call — every version needs at least 100 visitors (smallest has 0).

Decided on: Coupon use · Completed purchases · Net contribution

FExpected vs unexpected generosityRunning

Is a promised “every 3rd order” thank-you or the same thank-you as a surprise worth more?

Hypothesis: An unexpected thank-you may be remembered more vividly at the same cost.

Results for Expected vs unexpected generosity
Version	Visitors	Bought	Revenue / visitor	Contribution / visitor	Avg order	Bought again	Min. to order	Easy (👍)
Promised on the Deals pageControl	1	0.0%	$0.00	$0.00	—	—	—	—
Same rule, not announced	1	0.0%	$0.00	$0.00	—	—	—	—

Too early to call — every version needs at least 100 visitors (smallest has 1).

Decided on: Repeat purchase rate · Satisfaction · Net contribution

Needs a person

Flagged, not refused: households and workshops share addresses.

Nothing to review

Recent orders

A refund reconciles its promotions: code use released, credit restored, rewards reversed.

No orders yet